Digital Campaign & Website Design • Online Photo Contest Management • Catalogue & Video Production • Promotional Material Design & Production
• Nationwide Campaign Coordination
To celebrate the 44th anniversary of the collaboration between Renault and ELF in Türkiye, inBrand Adworks designed and executed a multi-layered campaign that brought together creativity, digital engagement, and brand heritage.
The project combined a national-scale online photo contest, digital storytelling, print materials, and a custom-designed collectible kit distributed to Renault–ELF partners and executives across Türkiye.
We launched and managed an interactive online campaign titled “Hayatımız Servis” (Our Life is Service), inviting Renault service professionals and
ELF users to capture and share moments that reflect the spirit of their partnership.
Participants uploaded their photos through a custom-designed website built and managed by inBrand Adworks.
The most compelling submissions were selected to form the Renault–ELF Family Album, celebrating the human side of this 44-year collaboration.
From the contest results, we designed a beautifully printed Renault–ELF Family Album, featuring the winning photographs and stories from service teams across the country.
We also produced a commemorative catalogue and a short film, combining historical milestones and visual highlights from the partnership’s journey in Türkiye — linking the past and present through elegant storytelling and design.
To symbolize the union between Renault and ELF, we conceptualized and produced a bespoke promotional piece: a transparent Renault logo filled with ELF lubricant oil.
This one-of-a-kind design served as a physical embodiment of the brands’ long-standing synergy — merging engineering precision with creative craftsmanship.
Each kit included the glass logo, the Renault–ELF Family Album, and the commemorative brochure, packaged and distributed to Renault dealerships, ELF service centers, and Renault top management across Türkiye.
The 44th Anniversary Campaign successfully transformed a corporate milestone into an emotionally engaging brand experience.
By blending digital participation, design innovation, and tangible storytelling, inBrand Adworks created a memorable celebration that honored the legacy of Renault and ELF’s partnership — connecting their shared history with the energy of the people who make it possible.
