Launch Film Production • Digital Campaign Creatives • Point-of-Sale Material Design
To strengthen customer loyalty, promote its services, and enhance the visibility of ongoing campaigns, LUKOIL launched a dedicated mobile application.
The brand aimed to create a direct communication channel with users, offering them easier access to campaigns, station information, and loyalty benefits.
inBrand Adworks supported this launch with a fully integrated promotional package, including a launch film, digital campaign visuals, and in-store display materials.
We produced a dynamic and user-friendly promotional film introducing the application’s functions, advantages, and user journey.
The film highlighted:
The visual language was crafted to match LUKOIL’s brand identity while presenting a fresh and modern app experience.
To amplify awareness and drive downloads, we created a suite of digital campaign assets, including:
Each asset was designed to clearly communicate the app’s value and encourage user engagement.
To support in-station visibility, we designed POS materials such as:
These materials ensured that customers encountered the campaign at every station touchpoint, reinforcing awareness and increasing the likelihood of app adoption.
With an integrated launch film, digital communication, and station-level promotional materials, inBrand Adworks helped LUKOIL introduce its mobile application with a strong visual identity and clear messaging.
The campaign supported higher user engagement, stronger loyalty interactions, and greater visibility for the brand’s services and campaigns.
