Website Design & Development • UX/UI • Visual Identity Interpretation
Türk Petrol is one of Türkiye’s oldest and most iconic fuel brands, recognized for its unforgettable “hat logo” and its strong place in Turkish cultural memory.
Now operating under Güzel Enerji, the brand carries its historic identity into a new era.
To honor and modernize this legacy, inBrand Adworks designed and developed a contemporary website inspired directly by Türk Petrol’s distinctive visual heritage.
The creative direction was shaped entirely around Türk Petrol’s legendary hat logo, a symbol deeply embedded in the brand’s identity.
This retro yet iconic emblem informed the full visual language, including:
This allowed us to balance heritage and modernity, creating a digital expression that respects tradition while appealing to today’s users.
inBrand Adworks created a fully responsive, modern website designed to preserve the emotional and historical value of Türk Petrol.
Key features include:
Every design choice was developed to maintain the spirit of Türk Petrol’s identity while delivering a contemporary and seamless user experience.
The new digital platform provides Türk Petrol with a meaningful and renewed online presence that honors its iconic past.
As a brand within the Güzel Enerji family, Türk Petrol now communicates its history and values with clarity, emotion, and modern visual strength — ensuring that the legacy of the hat logo lives on in the digital age
