Website Design & Development • Image Campaign Development • Online Contest Management • Magazine & Newspaper Advertising • Point-of-Sale (POS) Material Design
Fonex is one of Türkiye’s most established cosmetic brands, with a strong presence in both traditional retail and mass-market channels.
To strengthen brand perception and create a more interactive relationship with consumers, inBrand Adworks delivered an integrated communication project combining digital experience, creative campaigns, and retail visibility
We designed and developed a modern, user-friendly website that presents Fonex’s brand story, product range, and campaign content in a clear and visually engaging way.
The website served as a central hub for both brand communication and campaign participation, aligning digital design with Fonex’s established visual identity.
To expand campaign reach, we designed magazine and newspaper advertisements that reinforced the campaign’s visual language and messaging.
These print ads ensured strong visibility in conventional media while driving awareness toward the digital platform and contest.
The image campaign focused on self-expression, confidence, and everyday beauty — values closely associated with Fonex products.
Creative direction emphasized authentic styling, approachable beauty standards, and strong visual consistency across all media.
We created a full set of POS materials to support the campaign in retail environments, including posters, shelf visuals, and counter displays.
These materials helped connect the in-store experience with the digital campaign, guiding consumers from product discovery to online participation.
As part of the campaign, inBrand Adworks organized and managed an online photo contest designed to actively engage consumers.
Participants were invited to:
A professional jury evaluated the submissions, and selected participants were awarded prizes — transforming the campaign into an interactive brand experience rather than a one-way message.
Through the integration of website, image campaign, online contest, print advertising, and in-store communication, Fonex achieved a dynamic and engaging brand presence.
The project strengthened emotional ties with consumers, increased interaction with the brand, and reinforced Fonex’s image as a familiar yet innovative cosmetic brand across Türkiye.
