Creative Campaign Development • Art Direction • Illustration Concept Design • Campaign Management • TV, Radio & Print Production • Digital Campaign Creatives • Jingle Production
To strengthen brand perception and increase LPG sales, Petrol Ofisi launched a fully integrated communication campaign for its LPG product, POgaz.
inBrand Adworks developed the campaign’s creative concept, built its distinctive visual world, and managed the campaign across television, radio, print, and digital channels.
For the campaign, we created a unique illustrative universe that gave POgaz a recognizable and memorable identity in a highly competitive LPG market.
The communication centered around the strong and trust-driven message:
“9 out of 10 POgaz users recommend POgaz.”
This powerful claim was transformed into a vibrant visual narrative supported by stylized illustrations, dynamic characters, and a confident tone of voice — reinforcing credibility, satisfaction, and peer recommendation.
inBrand Adworks managed the full campaign process — from concept and creative development to cross-channel coordination and implementation.
A campaign-specific jingle was composed and produced to strengthen emotional impact and enhance brand memorability across TV and radio executions.
Television
Animated TV commercials brought the illustrative POgaz world to life, clearly communicating the recommendation message through engaging storytelling.
Radio
We developed radio spots built around the campaign’s core message and supported them with a custom-made campaign jingle, increasing memorability and brand recall.
Newspaper & Print Media
Print ads translated the illustrative visual language into strong static layouts, ensuring message clarity and high recognition.
By building a distinctive illustrative identity and reinforcing the recommendation-based message through a multi-channel approach, the POgaz campaign successfully increased brand visibility and contributed to LPG sales growth.
The integrated structure — combining illustration, storytelling, media execution, and a memorable jingle — helped position POgaz as a trusted and recommended choice in the market.
