Brand Strategy • Logo Design • Corporate Identity Development • Catalogue & Brochure Design
As one of Türkiye’s leading petrochemical producers, Petkim sought to differentiate its high-value, specialized product portfolio under a distinct segment.
To position these products with greater clarity and premium perception, inBrand Adworks developed a dedicated brand identity under the name “Petkim Specialities.”
The objective was to elevate this product group beyond standard industrial classification and present it as a focused, high-performance segment within the Petkim ecosystem.
We created a distinctive Petkim Specialities logo that remains aligned with Petkim’s corporate structure while establishing its own strong visual character.
The identity system included:
The design approach balanced technical strength with premium positioning, reinforcing the advanced nature of the product line.
To support marketing and technical communication, inBrand Adworks designed a series of catalogues and brochures dedicated to the Specialities segment.
These materials were structured to:
Layouts combined industrial clarity with refined design aesthetics, ensuring usability for engineers and decision-makers while reinforcing brand prestige.
Through the creation of Petkim Specialities, Petkim gained a clearly differentiated product segment with its own strategic positioning and visual language.
By integrating brand identity and technical communication materials, inBrand Adworks helped strengthen the perception of Petkim’s advanced product portfolio and support its presence in competitive, high-value industrial markets.
