Poster Design • Brochure Design • Promotional Material Design • Campaign Communication
To announce the collaboration between TotalEnergies Lubricants and Hitachi, inBrand Adworks designed a complete launch campaign focused on visual clarity, industrial strength, and brand synergy.
The communication materials were developed to highlight the shared values of technology, performance, and reliability that unite the two global brands.
As part of the launch activation, we designed a collection of promotional materials — including banners, display stands, and branded giveaway items — ensuring consistent visual language across all physical and print assets.
These materials supported both dealer-level communication and field visibility, reinforcing the strength of the new partnership in every customer interaction.
We created a cohesive set of posters and brochures introducing the new partnership to industrial clients and dealers.
Each design emphasized the powerful combination of TotalEnergies’ lubricant technology and Hitachi’s engineering excellence, using bold imagery, dynamic compositions, and a strong visual hierarchy.
The color palette and typographic style were carefully chosen to blend both brand identities while maintaining visual balance and impact.
The campaign successfully introduced the TotalEnergies x Hitachi partnership with a unified and professional visual identity.
Through impactful design and brand-aligned messaging, the collaboration was positioned as a symbol of industrial reliability and technological excellence in the lubricant market.
