Contest Concept & Regulation Development • Jury Organization • Website Design & Development • Social Media Communication • Promotional Material Design • Digital Participation Platform
To strengthen its connection with automotive enthusiasts and support the sector’s media ecosystem, Mutlu Akü launched a creative photography contest in collaboration with Motul and the Automotive Journalists Association (OGD).
inBrand Adworks developed and executed the entire competition ecosystem — from legal and operational structure to digital participation, communication, and jury management — turning the project into a widely recognized industry initiative.
We prepared the complete contest regulation, including participation rules, evaluation criteria, categories, and award structure.
inBrand Adworks also organized the jury committee, bringing together respected members of the automotive media, industry professionals, and partner representatives.
The jury evaluated thousands of user-submitted photographs based on creativity, storytelling, and automotive relevance.
To maximize reach and engagement, inBrand Adworks led the contest’s social media communication, producing creative assets, announcements, reminder posts, and countdown visuals.
We also designed all promotional materials, including banners, posters, and press visuals used across automotive media outlets.
We designed and developed a custom contest website where participants registered, created profiles, and uploaded their photographs.
Key platform features included:
This digital infrastructure ensured a seamless and transparent contest experience for both participants and jury members.
The winners received valuable prizes — including a professional camera, cash awards for top categories, and special recognitions.
The competition generated strong participation from automotive enthusiasts nationwide and attracted significant attention from the industry press.
Supported widely by automotive media channels, the project helped Mutlu Akü:
The contest became a highly successful engagement project that blended creativity, digital participation, and industry collaboration.
Through strategic planning and a robust digital execution, inBrand Adworks helped Mutlu Akü achieve broader awareness, stronger brand affinity, and enhanced credibility within automotive journalism circles.
