LUKOIL TURKEY - SOCIAL MEDIA

Services

Social Media Design • Content Production • Platform Management

Overview

LUKOIL sought to strengthen its digital engagement and brand presence across social media platforms. In partnership with inBrand ADWORKS, we developed a comprehensive social media design system, producing content that aligns with the brand’s identity while resonating with the diverse audience of fuel-station customers.

Social Media Design & Content Production

We crafted a visual language tailored specifically for LUKOIL’s social media channels. This included:

  • Branded templates for posts, stories and campaign visuals that reflect the brand’s color palette, typographic identity and fuel-industry associations.
  • Content themes such as promotions, customer incentives, loyalty programs, station network updates and safety messages — each adapted with design clarity and consistent voice.
  • Visual assets optimized for multiple platforms (Instagram, Facebook, LinkedIn), ensuring high impact and engagement across formats.
  • Strategic scheduling and content mix to maintain brand visibility, encourage interaction and foster a sense of community among station visitors and motorists.

Outcome

Through this project, LUKOIL achieved a revitalized social media presence — one that is both visually coherent and purpose-driven. The new design ecosystem enhances brand recall, supports promotional campaigns, and reinforces LUKOIL’s role as a customer-focused fuel services provider.

Next Project

GüzelEnerjİ – Website

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