Website Design • UX/UI Design • Campaign Visuals & Communication • Loyalty Program Presentation Materials
Overview
Club TotalEnergies is a customer loyalty program developed by TotalEnergies Türkiye under Güzel Enerji, offering drivers rewards and exclusive campaigns for their fuel purchases. To strengthen the program’s digital communication, inBrand Adworks designed and developed the Club TotalEnergies website — a clear, engaging, and user-friendly platform that communicates the benefits of membership and guides users through the program’s structure.
Website Design & UX
We created a modern, responsive website that introduces the loyalty system with clarity and visual consistency. The site explains:
How customers can join Club TotalEnergies,
How they can earn and redeem points through their purchases at TotalEnergies stations,
And the range of exclusive campaigns and partner advantages available to members.
The design reflects TotalEnergies’ global brand identity, blending vibrant colors, dynamic iconography, and clear typography to create a seamless visual experience aligned with the company’s energy and innovation values.
Campaign Visuals & Communication
To support the launch and promotion of Club TotalEnergies, inBrand Adworks produced a series of digital and print campaign assets. These included:
Hero visuals and banners for digital use,
Informational posters and service-point materials for station environments,
A set of graphic elements emphasizing reward benefits, sustainability, and the joy of driving.
Each piece was designed to communicate simplicity, excitement, and brand reliability — key pillars of the Club TotalEnergies experience.
Outcome
Through a carefully designed digital presence and unified campaign visuals, Club TotalEnergies gained a clear and engaging platform to communicate with its users. The website and creative assets developed by inBrand Adworks helped reinforce the brand’s position as a customer-focused, innovative energy company while highlighting the rewarding side of every journey.