(Tissue & Paper Products Manufacturer, Türkiye)
Web Design • UI/UX • Packaging Design • Catalogue Design • Visual Identity Integration
As one of Türkiye’s largest producers of tissue paper and paper towels, Aktül collaborated with inBrand Adworks to reshape its brand presence across digital and physical touchpoints. Our mission was to transform the brand’s industrial power into a clean, modern, and trustworthy design language that communicates innovation and hygiene at every level.
The redesigned website reflects clarity, purity, and functionality — values that lie at the heart of the Aktül brand. We developed a minimal and responsive interface, using soft turquoise tones, clean typography, and generous white spaces to evoke a sense of freshness and transparency. The UI/UX structure prioritizes accessibility and seamless navigation, allowing users to explore Aktül’s product range, production capacity, and sustainability efforts effortlessly.
Aktül’s packaging design was reimagined to build a strong shelf identity that combines technology and consumer trust. The design language employs dynamic gradients of blue and green, symbolizing hygiene and nature, while emphasizing ViscoNIP Technology as a key innovation feature. Refined typography and layered logo applications enhance visibility and convey a premium, modern character across all SKUs.
The new product catalogue bridges technical precision and aesthetic harmony. High-quality visuals, clean page layouts, and balanced data presentation allow both B2B and retail clients to engage with the brand’s full offering. The publication reflects the same visual discipline as the web experience, maintaining brand consistency and elegance in print.
Through a holistic design approach, we helped Aktül achieve a unified brand ecosystem — one that speaks the same visual language across web, packaging, and print. The result is a brand that feels clean, credible, and contemporary, resonating with both industrial partners and end consumers.
